That sentence is kind of an odd one.  But, I think its true.  I kind of reminds me of the way that wikipedia wants everyone to donate to them.  Companies make it easy for you to donate to them, by either giving them a bunch of page view or clicking through their ads.  If you really like a company and want to give them more money just click on their ads.

As a single consumer our only resource is our time.  Thus, someone has figured out a way to value our time.  If we want to give this resource away we can make a site that we like some more money.  I think its definitely a different paradigm then I was previously used to.  Not sure how this relates to site without ads, such as a Netvibes, or other .com startups whose revenue plan is acquisition.  I really want to see someone’s DCF (Discounted Cash Flow) for a .com startup with an acquisition as the only form of revenue.  That just makes me want to invest instantly!

Next time you are bothered by ads, just realize that if you enjoy the product you are using, put up with it.  I’m sure it won’t be long till ads are a lot different then just images or flash banners.